Developments affecting the business world in recent years has been in the area of packaging. Many products, which we thought could never lend themselves to packing because of their nature, have been successfully packed e.g., Pulses, Ghee, Milk, Salt, Cold Drinks, etc. Packaging refers to the act of designing and producing the container or wrapper of a product. Packaging plays a very important role in the marketing success or failure of many products, particularly the consumer non-durable products. In fact, if one makes an analysis of the reasons for the success of some of the successful products in the recent past, it can be noted that packaging has played its due role. For example, it was one of the important factors in the success of products like Maggie’s Noodles, Uncle Chips or Crax wafers. Levels of Packaging There can be three different levels of packaging. These are as below:
Importance of Packaging Packaging has acquired great significance in the marketing of goods and services, because of the following reasons:
Some of the important functions are as follows:
The purpose of packaging the tablets in a corrugated box is to facilitate their transportation, warehousing and easy identification.
The following information is normally placed. on the package of good product: